DEI Principles In Ad Campaigns

What do DEI principles in marketing look like?
 
Here’s a great example.
 
Etsy’s Gift Like You Mean It campaign shows a young girl’s struggle because of her uncommon name - Shiori.
 
🙁 It’s not on the gas station's personalized license plates.
🙁 It’s spelled incorrectly on her coffee cup.
🙁 Her teacher can’t even pronounce it in class.
 (Btw, I can definitely relate to this 😒)

She has to repeat her name over and over because of its uniqueness.

Frustration brews.
 
At the end of the spot, the girl receives a custom name necklace from her mom.
 
♥️ Finally, her big smile tells us she feels seen.
 
👉🏿 As marketers, it’s our job to represent people beyond their skin color, but also their everyday battles, thoughts, and feelings.
 
Do you have a unique name? If you do, Etsy offers many customized options to help you feel seen.
 
Good job, Etsy. 👏🏾 👏🏿 👏🏽

Watch the ad campaign here!